Public relations specialists create and maintain a favorable public image for the organization they represent.
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.
Employment of public relations specialists is projected to grow 7 percent from 2019 to 2029, faster than the average for all occupations. Organizations will continue to emphasize community outreach and customer relations as a way to maintain and enhance their reputation and visibility.
Public relations specialists usually work in offices. Some attend community activities or events. Long workdays are common, as is overtime.